Post by account_disabled on Dec 28, 2023 6:23:47 GMT
Competitive analysis guide: How to analyze your competition as efficiently and easily as possible [Free download] What is PESTEL analysis? PESTEL analysis is a strategic tool that can be used to analyze a company's external environment (macro environment) based on 6 different factors. The acronym PESTEL stands for political , economic, social , technological, ecological and legal . What is the Macro-Environment? In strategic corporate development, there are two analysis methods to analyze the macro-environment.
The environment in which industries are located: the PEST analysis and the PESTEL analysis . a strong influence on the development of a company. Companies, on the C Level Contact List other hand, often have very little influence on the prevailing macro-environment. If the macro-environment of a company is examined in detail, risks and weaknesses, but also opportunities and strengths, can be uncovered and incorporated into the corporate strategy. What is PEST analysis.
The PEST method is the forerunner or origin of the PESTEL analysis and can be explained by breaking down the English acronym. The letters PEST stand for the four factors in the macro-environment that the method is intended to analyze: Political factors – P olitical Economic factors – E conomic Socio-cultural factors – Sociocultural Technical factors – T echnical These various factors describe the environment in which a company is located and which influence the market and its development.
The environment in which industries are located: the PEST analysis and the PESTEL analysis . a strong influence on the development of a company. Companies, on the C Level Contact List other hand, often have very little influence on the prevailing macro-environment. If the macro-environment of a company is examined in detail, risks and weaknesses, but also opportunities and strengths, can be uncovered and incorporated into the corporate strategy. What is PEST analysis.
The PEST method is the forerunner or origin of the PESTEL analysis and can be explained by breaking down the English acronym. The letters PEST stand for the four factors in the macro-environment that the method is intended to analyze: Political factors – P olitical Economic factors – E conomic Socio-cultural factors – Sociocultural Technical factors – T echnical These various factors describe the environment in which a company is located and which influence the market and its development.